A brochure is an informative paper document that is promotional primarily aimed at introducing a company, organisation, product or a service and informs prospective customers or members of the public of the benefits.
Why is a brochure necessary?
One may think a brochure isn’t necessary anymore in this digital era, but you might need to rethink that.A professionally designed and printed brochure can be a vital lead-nurturing tool.When you meet someone face-to-face for the first time, whether it be at an event, tradeshow or an initial sales meeting, you take the time to learn about each other’s businesses. But what happens after you leave? A well executed brochure will remind your prospect of the services you offer and most importantly what sets you apart from the competition.
A professionally designed brochure is especially important for service based industries. It builds credibility by conveying messages about the value of your product or service. It helps to build your brand or service and position you as a legitimate business in the minds of prospects and customers.
Why go for a Brochure design service? Why give the job to a professional?
Well designed, professionally printed brochures serve as an effective leave behind tool when approaching a customer.That is, it leaves a discernible trail. Hence the quality of the trail is best when the task is left to a brochure design service because they focus greatly on things that a good brochure requires.
What do Brochure design services focus on?
To connect with readers every brochure needs three basic essentials.
- An attractive cover:
The high probability scenario is that your prospects have a very short attention span. If your brochure cover does not immediately catch their eye and pique their interest, they won’t open and read the rest of the brochure.Hence professionals combine a visually appealing design with an attention-grabbing headline that addresses a powerful benefit fo your customer.This gets the attention of the target audience.
- A compelling content:
You are more concerned about your business than your prospects do, they aren’t into a detailed history of your business. Instead, all they care about is how your product or service can help them save time, lower costs, get more sales or in short, run their business more effectively. Hence the problems and challenges your customers face are focussed and how your solution is better than your competitors is highlighted.Graphs,charts or images are used to support your content and convey your message quickly.
- A strong call to action:
This could possibly be the most important area to focus on. The primary focus of a brochure is to move people to the next phase of the sales cycle.do you want them to visit your website? Pick up the phone and call for a free estimate? Contact you via email? A good call to action tells your reader exactly what you want them to do.It gives a standing-out advantage.
From a more general point of view, in an initial contact, a brochure can be more effective than any other marketing asset because it is immediate. Your prospect won’t necessarily take the time to visit your website after an initial meeting. Since the brochure is in front of them, it will intrigue them to learn more about your business and visit your website.
Finally, never shy away from reaching out to a brochure design service because of the cost. When done well, the return you receive will far outweigh the money you invest in growing your business.